Pax2night, the B2B hotel distribution platform of Türkiye-based travel technology company Yuppi Travel, recorded 69% growth in the 2025-2026 period, accelerating its expansion across international markets. The company has entered the Chinese market, expanded its operations in Dubai and invested in artificial intelligence-powered technologies, building a global distribution network that now includes more than 2,500 direct hotel contracts and access to over 600,000 hotels. Five-star and luxury hotels account for approximately 90% of its direct contract portfolio.
Developed on the infrastructure of Yuppi Travel, which has more than 15 years of industry experience, Pax2night provides B2B hotel booking solutions for tour operators, travel agencies and destination management companies, or DMCs. The platform has strengthened its position in Türkiye, the Gulf states, the Commonwealth of Independent States (CIS) and the Asia-Pacific market, supported by the growth momentum it has achieved over the past year.
Expansion into China Supports Strategic Growth
One of the company’s most significant recent moves was its entry into the Chinese market. Pax2night expanded its operations across the Asia-Pacific region through its representative office in Shanghai and increased the size of its regional sales and operations team.
The company says its presence in China, which has become one of the world’s largest outbound travel markets, plays an important role in its international growth strategy.
Dubai Operations Expanded
Pax2night, which is headquartered in Istanbul, has expanded its Dubai office following the establishment of operations in Antalya, Bodrum and Shanghai.
The company continues to grow through a contracting strategy focused on luxury hotels, particularly in Türkiye, the Gulf states and CIS markets. It is also expanding its Dubai operation to cover all Gulf Cooperation Council (GCC) countries. Through this structure, the company aims to further strengthen its regional business partnerships and direct contracting network.
More Than 2,500 Direct Contracts and Access to 600,000 Hotels
Direct hotel contracts form the foundation of Pax2night’s growth.
The company currently manages more than 2,500 direct and prepaid hotel contracts under its own name. Five-star and luxury hotels account for approximately 90% of this contract portfolio. Through channel managers and its global supply network, the company also provides access to more than 600,000 hotels worldwide.
The platform is further strengthening its supply network by establishing direct connections with leading international hotel groups. Its portfolio includes Hilton, Marriott, Radisson, Wyndham, IHG and Accor, as well as numerous regional and boutique hotel chains.
Artificial Intelligence at the Center of Operations
The company actively uses artificial intelligence-powered systems to improve efficiency across its operational processes.
AI solutions developed in-house are used to automatically read hotel contracts and transfer their data into the system, detect pricing discrepancies across different sales channels in real time, conduct price analyses and support sales processes.
The company aims to increase operational speed while maintaining a high level of accuracy supported by human oversight.
Evren Oktay: “Our Growth Is Planned and Sustainable”
Evren Oktay, Vice President of Yuppi Travel and Pax2night, commented on the company’s performance over the past year:
“Our 69% growth over the past year is the result of a disciplined, long-term strategy. We entered the Chinese market, expanded our team in the region and grew our Dubai operation. By focusing on the luxury segment in Türkiye, the Gulf and CIS regions, we have built a strong contracting structure. Today, our portfolio of more than 2,500 direct contracts, together with our connections, enables us to provide access to over 600,000 hotels. By integrating artificial intelligence into our pricing and sales processes, we have significantly improved both our operational speed and the quality of our services.”
Oktay said the company’s objectives for the coming period were to maintain its global growth, expand its partnerships with hotel chains through direct connections and further strengthen its position in international markets.
Continuing Its Global Growth
Pax2night, a travel technology brand founded in Türkiye and expanding its operations internationally, continues to strengthen its global hotel distribution network by developing international partnerships while maintaining its robust contracting infrastructure.
Alongside its technology investments, AI-powered infrastructure and expanding global partnership network, the company plans to extend its Dubai operation across all GCC countries and open its first European office in Mallorca, Spain, within the next two years.